Story-Based

Inquiry

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Mark Lee Hunter

Dr. Mark Lee Hunter is a founding member of The Global Investigative Journalism Network, and the principal author of Story-Based Inquiry: A Manual for Investigative Journalists (UNESCO 2009). He has trained thousands of journalists to manage and write investigations.  

He has also trained thousands of executives (at firms including BP PLC, Allianz and Syngenta), MBAs and PhDs at INSEAD and Rotterdam School of Management in subjects ranging from strategic alliances to networking, stakeholder relations and leadership communication.  Altogether, he has taught in 40 countries on five continents. He has been based in France since 1982.  

Hunter's journalism earned him IRE, SDX, National Headliners, Clarion and H.L. Mencken Free Press Awards.  His documentary on France’s alcohol lobby, Liquorgate (Arte), was selected for the FIPA international festival.  His investigative books include a case-cracking inquiry into a murder that implicated the top ranks of the Paris art world and government, and an inquiry into France’s extreme right party, the National Front, that included sitting on its education council as a declared observer. His articles have been published by Harper's, The New York Times Magazine, Washington Post, Le Monde Diplomatique, and many others. In 2018, he pioneered investigative collaborations with NGOs in an eight-country investigation for Greenpeace.

His scholarly work has been published in Harvard Business Review, MIT Sloan Management Review, California Management Review, Corporate Reputation Review and other leading journals.

His most recent book with Luuk Sengers, Modern Investigative Journalism: A Comprehensive Curriculum, was published by Arab Reporters for Investigative Journalism in 2019. With Luk N. Van Wassenhove and Maria Besiou, he wrote Power is Everywhere: How stakeholder-driven media build the future of watchdog news (Stakeholder Media Project, 2017). The book served as the foundation text for the Future Media Management Programme at SSE Riga, which he co-founded in 2016.

His previous books The Hidden Scenario and The Story Tells the Facts, also co-authored with Luuk Sengers, focus on conceiving, structuring and composing fact-based narratives. All his books are available on the  Story-Based Inquiry website. His doctoral thesis was published by Presses Universitaires de France as Le Journalisme d’investigation en France et aux Etats-Unis. Hunter is a founding member and slide guitarist in The Muckrakers, the house band of the GIJN. He is married to the architect and designer Sophie Julien.  

(Photo: Jack Hollingsworth 2019)

Languages: Mark speaks English and French.

Books (reviews on request):

· The Story Tells the Facts: Structuring and Composing Investigative Narratives. London: Centre for Investigative Journalism/Logan Handbooks, 2013, 64 pp. 

· The Hidden Scenario: Plotting and Outlining Investigative Stories. London: Centre for Investigative Journalism/Logan Handbooks, 2012, 48 pp.
The Global Investigative Journalism Casebook (editor).  Paris: UNESCO, 2012. 256 pp.

· Story-Based Inquiry: A Manual for Investigative Journalists. Paris: UNESCO, 2009. 81 pp.

· Un Américain au Front: Enquête au sein du Front National.  Paris: Stock, 1998. 235 pp.

· Le Journalisme d’investigation en France et aux Etats-Unis.  Paris: Presses universitaires de France, collection Que sais-je?, 1997. 128 pp.

· Le Destin de Suzanne: La véritable affaire Canson. Paris: Fayard, 1995.  471 pp.

· Les Jours les plus Lang.  Paris: Odile Jacob, 1990. 316 pp.

· The Passions of Men: Work and Love in the Age of Stress. New York: G.P. Putnam's Sons, 1988. 320 pp.

Awards:

· 2009: EFMD (European Foundation for Management Development) Case Writing Award, Corporate Social Responsibility category, “Hayleys PLC.”

· 2008: EFMD Case Writing Award, entrepreneurship category, “Vivienne Cox at BP Alternative Energy.”

· 2003: Special Citation for International Reporting, Investigative Reporters and Editors Awards (“Comment des élus se sont partagé 45 millions d’euros depuis 1992”, Le Figaro, 7 janvier 2002). See online

· 2000: Selection officielle du Festival international de la production audiovisuelle (FIPA), pour “Chronique d’une campagne arrosée”, Arte 1999.

· 1998: First prize, best series, Clarion/Women in Communication Awards, for “Super-Preemies: The Miracle and the Shame”, The American, Nov. 1997). Online

· 1998: First prize, best series, National Headliners Awards, for “Super-Preemies: The Miracle and the Shame” 

· 1996: First prize, Investigative Reporters and Editors/Council of Affiliates of the Association for Education in Journalism and Mass Communication Scholarly Paper Competition, for “Ethical Conflict and Investigative Reporting: Le Monde and the Contaminated Blood Affair”.

· 1996: First prize, Society of Professional Journalists/Sigma Delta Chi Awards, “research on journalism”. 

· 1996: Research grant, Fund for Investigative Journalism (book on the Front National).

· 1994: First prize, features, H. L. Mencken Free Press Awards ( “Blood Money,” Discover, Nov. 1993).

Scholarly and professional articles (principally 2001-2015)
Refereed and Working Papers:

· The Agenda-setting Power of Stakeholder Media.” Mark Lee Hunter, Maria Besiou, Luk Van Wassenhove and Mignon Van Halderen. California Management Review, 56/1 (2013): 24-49.

· “A Web of Watchdogs: Stakeholder Media Networks and Agenda-Setting in Response to Corporate Initiatives." Maria Besiou, Mark Lee Hunter and Luk N. Van Wassenhove. Journal of Business Ethics 118/4 (2013): 709-729.

· “Hayleys PLC: corporate responsibility as stakeholder relations.” Mark Lee Hunter and  Luk N. Van Wassenhove,  Journal of Management Development, 30/10 (2011), 968-984.

· “Disruptive News Technologies: Stakeholder media and the future of watchdog journalism business models.” Mark Lee Hunter and Luk N. Van Wassenhove. INSEAD working paper, 2010.

· “The Equalizer: Measuring and Explaining the Impact of Online Communities on Consumer Markets.”  Mark Lee Hunter and David Soberman. Corporate Reputation Review (2010) 13, 225–247.

· “Beyond Control: Crisis communication and stakeholder media in the Danone boycott of 2001”. Corporate Reputation Review V. 11 No. 4, Winter 2008, pp. 335-350.“Internet e-ethics in Confrontation with an Activists’ Agenda: Yahoo! on Trial”. With Marc Le Menestrel and Henri-Claude de Bettignies. Journal of Business Ethics 39: 135–144, 2002.

· “Ethical Conflict and Investigative Reporting: Le Monde and the Contaminated Blood Affair.”  Harvard International Journal of Press/Politics, 2: 2 (1997), pp. 77-95. “Révéler ou comprendre?  Le Monde et l’affaire du sang contaminé, 1989-1992.”  Médiaspouvoirs N° 3, 2ème trimestre 1998, pp. 13-24.

· “Dante’s Watergate: All the President’s Men as a Romance Narrative.”  American Journalism 14: 3-4 (1997), pp. 303-316.
Professional articles (non-refereed)

Professional articles (non-refereed):

· “You can’t kill an attitude: Remembering Charlie Hebdo.” Gijn.org, Jan 8 2015,  Online

· “News Credibility in an Age of Disinformation.” Gijn.org, Sept 8 2014, Online

· “Investigative stakeholder media emerge in US, Franc.” Gijn.org, Feb 21 2014, Online

· “Should investigative journalists partner with business?” With Kami Dar, Evelyn Groenink and Mira Milosevic. Gijn.org, Dec. 20 2013, Online

· “Stakeholder media are the new message.”  INSEAD Knowledge, Dec. 2013, Online

· “Rentabler Watchdog: Wie investigativer Journalismus sich auch wirtschaftlich lohnen kann.” Message: Internationale Fachzeitschrift für Journalismus, 4 Quartal 2013.

· “Non-Profit als Systemstütze”. Message: Internationale Fachzeitschrift für Journalismus, 3 Quartal 2012.“Blinded by Facebook.” Harvard Business Review Blogs, March 2012, Online

· “Digital Media and the Future of Investigative Reporting.” Open Society Foundation, May, 2011. Online

· “Neue Heimat für die Aufklärer: Verliert die Medienindustrie ihre Watchdog-Rolle? Eine französische Studie zeigt, wie NGOs und Vereine ihr den Rang ablaufen.” Message: Internationale Fachzeitschrift für Journalismus, 3 Quartal 2010. Pp. 34-37.

· “The Decline of ‘News’ and the Rise of Stakeholder Media”. UNESCO  World Press Freedom Day 2010, online

· “How Leaders Create and Use Networks.” Herminia Ibarra and Mark Lee Hunter.  Harvard Business Review, Jan. 2007, pp. 40-47.

· “Branchenfremde Eigentümer: Waffenhersteller haben die Kontrolle über Frankreichs Tagespresse übernommen.” Message: Internationale Fachzeitschrift für Journalismus, 1 Quartal 2005. Available in English

· “Von Gesetzen, die keiner durchsetzt”.  Message: Internationale Fachzeitschrift für Journalismus, 1 Quartal 1 2004.

· “Frankreich: Von Gesetzen, die kiener durchsetzt“. Message: Internationale Fachzeitschrift für Jounalismus. 1 Quartal 2004, pp. 56-57.

· “Die unkontriollierte Macht“. Message: Internationale Fachzeitschrift für Jounalismus. 3 Quartal 2003, pp. 18-20.

· “When Mondes Collide : Has the watchdog of France gone mad?” Columbia Journalism Review, July/August 2003.  En-ligne: markleehunter 

· “Is Paris Seething? Anti-Americanism is on the rise — with the help of the French press”.  Columbia Journalism Review, January/February 2003, pp. 46-48.  

· “Investigativer Journalismus II : Terror oder Unfall ?” Message: Internationale Fachzeitschrift für Jounalismus. 4 Quartal 2002, pp. 36-39.

· “Beyond Cultural Diversity”.  IQ/INSEAD Quarterly, Vol. 1 No. 2, 2002, pp. 17-19.

·  “France: Judicial Repression”.  Columbia Journalism Review, March-April 1999.  Online

· “Gannett's Sellout in Paradise”. Columbia Journalism Review, Jan.-Feb 1998. Online

· “Beat the Press: How the extreme right runs rings around the media”. Columbia Journalism Review, March-April 1997.  Online

· “Moment of Truth at IRE”. Columbia Journalism Review, July/August 1996, pp. 51-54.  Online    

· “Psyches and Investigative Work.”  IRE Journal, Jan.-Feb. 1996, pp. 14-15.

· “The Rise of the Fouille-Merdes, Or, Why Investigative Journalism in France is No Longer a Contradiction in Terms”.  Columbia Journalism Review, Nov.-Dec. 1995, pp. 40-43.  Online

Case studies (available via European Case Clearing House):

· “A Tale of Two Countries : Why American Investigative Methods Don’t Work in France.”  IRE Journal, Sept.-Oct. 1995, pp. 14-15.
Case studies (available via European Case Clearing House)

· “Lawnsite.com v. DuPont” (A,B,C). Mark Lee Hunter, Luk van Wassenhove and Maria Besiou. INSEAD, 2015. 

· “The Nation Media Group” (A1, A2, A3), forthcoming, INSEAD 2014.

· “The Kyiv Post (A, B, C)”. Mark Lee Hunter and Luk van Wassenhove, INSEAD 2012.

· “Lloyds TSB Group (A, B, C)”. Mark Lee Hunter, Fares Boulos and Laurence Capron, INSEAD 2012.

· “Société Générale: The Rogue Trader”. Mark Lee Hunter and Craig Smith, INSEAD 2011.

· “Hayleys PLC: Focusing on Corporate Responsibility (A, B1, B2, B3; B4).”  Co-author: Luk N. Van Wassenhove.  INSEAD, 2009.

· “Vivienne Cox at BP Alternative Energy.” Co-author: Herminia Ibarra.  INSEAD, 2007.

· “Reverend Musical Instruments: Playing a Different Tune” (A, B, C). Co-author: David Soberman. INSEAD, 2007.

· “Who won the Danone boycott? (A, B, & C).” INSEAD, 2006

· “Symbian Ltd. and Nokia: building the smart phone industry.” INSEAD, 2005.

· “Fuji Xerox and the Xerox Corp.: turning tables?” INSEAD, 2005

· “Opening the Gate on gatetrade.net: The making of the first Nordic B2B marketplace” (A, B1-3). INSEAD, 2002.“Business E-Ethics: Yahoo! on trial (A, B)”. INSEAD, 2001.

Selected conference presentations:

·
“The Arab World Investigative Journalism Curriculum.” Arab Reporters for Investigative Journalism Regional Conference, Amman, Dec. 2015.

· “Cooperating with NGOs”. Global Investigative Journalism Conference, Rio de Janeiro, Oct. 2013. 

· “Investigation = ROI.” World Journalism Educators Congress, Mechelen, July 2013. 

· “Story-Based Inquiry”. China Communication University/UNESCO, Beijing Oct. 2012.  

· “Story-based Inquiry”, “Game changers: The visible future of IJ”. Global Investigative Journalism Conference, Kiev, Oct. 2011. 

· “Creating a University curriculum for investigative reporting”. Arab Reporters for Investigative Journalism/UNESCO, Amman, February 2011.

· “The future of Investigative Journalism Education”. European Journalism Training Association, keynote address, 20th anniversary conference, UNESCO (Paris), May 2010. “Story-Based Inquiry as a project management tool,”

· “NGOs as Investigative Units.” Global Investigative Journalism Network, Geneva, April 2010.

· “The future of Investigative Journalism”, SKUP (Norwegian national investigative journalists’ association), keynote address, Tonsberg, February 2010. Online:

· “Business Models for Investigative Journalism.” VVOJ, Utrecht, November 2009, keynote address. 

· “Business Models for Investigative Journalism.” OpenDemocracy Foundation, London, Feb. 28 2008.  

· “Project Management for Reporters.” Global Investigative Journalism Network Conference, Amsterdam, 2005.

· “Business e-ethics: Yahoo! on Trial”.  Business Ethics Problems of the Electronic Economy, Stuttgart, November 15-17, 2001.
Anthologies

Anthologies:

· “Business Models for Data Journalism: Kaas and Mulvad: Semi-finished content for stakeholder groups.” In the Data Journalism Handbook

· “Opening the gate on gatetrade.net: the making of the first Nordic B2B Marketplace.” With Yves Doz. In  Strategy: analysis and practice, ed. John McGee.  New York: McGraw-Hill, 2005.

Dr. Mark Lee Hunter is a founding member of The Global Investigative Journalism Network, and the principal author of Story-Based Inquiry: A Manual for Investigative Journalists (UNESCO 2009). He has trained thousands of journalists to manage and write investigations.  
· “Crises  éthiques et médias : Au-delà de la stratégie de la transparence.” In Franck Moreau (ed.), Comprendre et gérer les risques.  Editions d’organisation, 2002, pp. 73-77.

Both Sides of the Postcard assembles five stories from Mark Lee Hunter’s career as an independent expat journalist in France, with design by SBI’s longtime partner Anne Barcat.
The pieces include hard-core investigative work into the extreme right’s pagan underground, an intimate look at an environmental  culture war in a remote mountain valley, the history of a law that cleared the table of the Moveable Feast, an account of working with New Wave icon Jean-Luc Godard, and an exploration of the intersection between fiction and reality in the novelist Colette’s home town.  
All have been updated and re-edited since their first publication in the 1980s and 1990s. They can be read for pleasure, as a contribution to expat literature, and as models of the Story-Based Inquiry method, which emerged as these stories were written.

To download your personal copy in exchange for your email address, click here.

Mark Lee Hunter


“Mark Hunter is a reference for our network”
– Didier Désormeaux, pedagogy director, France Télévisions